The GR Supra - Toyota’s winning partnership strategy

Brian Douglas, The AutoEditor
For the News-Leader

  • The new Supra takes styling cues from Formula One. Photo courtesy of AutoEditor
    The new Supra takes styling cues from Formula One. Photo courtesy of AutoEditor

    In a market where sedans are less popular than SUVs and pickup trucks, sportscars are a challenging conversation to start in an automaker’s product planning meeting. Try to make a compelling case for …